What is SEO image optimization? In this article Pacho gives the easiest explanation there is. But basically Keywords are so 2017, get ready for 2020. The early days of SEO Back in the late 90’s and early 2000’s, when Pamela Anderson was dating Tommy Lee, anyone who wanted to learn a lot too much more […]
A/B testing, a numbers game. In Digital Marketing we are blessed with close to unlimited data to play with. At Pacho y Nacho we say that marketers are now like a Zorro en el gallinero. We have access to so much data and so many different key performance indicators that it is easy to get […]
What Key Metrics can I influence with my marketing activities? Unless you are working in a gang of desperados robbing banks and stagecoaches, it is proven that “Give me your money now!” has never been a very successful sales pitch. What that means is that your marketing activities should aim at influencing people into doing […]
What are you selling compadre? Most online sessions start on a search engine, and more often than not, it starts on Google. Therefore, it is critical to show up on Google when people search for your products. The first step towards getting traffic to your site is to identify search queries that would link to […]
Not all traffic sources are the same. When acquiring traffic, it is important to clearly identify the types of customers based on the traffic sources. Some sources will send you high intent traffic, others will be sending low intent traffic. Once you identify the type of potential clientes that your traffic sources are sending you […]
What is a leaky bucket? In the wild west, the buckets are for your caballo to drink. In Marketing we refer to the leaky bucket metaphor to represent the pool of customers that you acquire. In a way, you pour the customers in the bucket like you would pour water. Now, the problem is your […]
Domain Authority for los tontos. Back in the early 2000s, Google created a measure of a page popularity called PageRank. That score out of 10 would rank the web page based on how likely a user could land on it by simply browsing on the internet. Technically, the PageRank relied mostly on the number of […]
