Generate revenue

Understand your Marketing Key Metrics

What Key Metrics can I influence with my marketing activities? Unless you are working in a gang of desperados robbing banks and stagecoaches, it is proven that “Give me your money now!” has never been a very successful sales pitch. What that means is that your marketing activities should aim at influencing people into doing […]

Write the best search content

How to create content to drive traffic to your site.

What are you selling compadre? Most online sessions start on a search engine, and more often than not, it starts on Google. Therefore, it is critical to show up on Google when people search for your products. The first step towards getting traffic to your site is to identify search queries that would link to […]

Landing pages

Not all clicks are equal, a burro is not a caballo.

Not all traffic sources are the same. When acquiring traffic, it is important to clearly identify the types of customers based on the traffic sources. Some sources will send you high intent traffic, others will be sending low intent traffic. Once you identify the type of potential clientes that your traffic sources are sending you […]

Marketing leaky buckets

What is a leaky bucket in marketing?

What is a leaky bucket? In the wild west, the buckets are for your caballo to drink. In Marketing we refer to the leaky bucket metaphor to represent the pool of customers that you acquire. In a way, you pour the customers in the bucket like you would pour water. Now, the problem is your […]

Domain Authority

What is Domain Authority or DA?

Domain Authority for los tontos. Back in the early 2000s, Google created a measure of a page popularity called PageRank. That score out of 10 would rank the web page based on how likely a user could land on it by simply browsing on the internet. Technically, the PageRank relied mostly on the number of […]